LIFE COLOR PLUS

Excelsa Hp technology

INTENSE RESTRUCTURING AND MAXIMUM PROTECTION

PROMOTE BETTER COLOR PENETRATION
From the hydrolyzed proteins of the Bertholletia Excelsa fruit, through a delicate process of enzymatic hydrolysis, oligopeptides of very small molecular dimensions are obtained, able to penetrate better into the hair fiber and to bind firmly to the proteins hair, helping its restructuring and bringing significant benefits. In addition, a special anti-irritation emollient creates a protective barrier for skin and hair during application.

DEEP AND LONG-LASTING HYDRATION

Once the oligopeptides have penetrated through the cuticle into the cortex, they have the ability to retain water inside the hair, allowing a lasting and intense hydration. They also allow to maintain the correct water balance of the hair with respect to the humidity of the air, with an evident aesthetic effect on styling. The hair is strong, shiny and easy to comb.

BALANCED FORMULA: LONG-LASTING COLOR AND 100% COVERAGE OF WHITE HAIR

The interaction between moisturizing oligopeptides and high quality pigments allows to obtain rich and vibrant colors, with an optimal degree of coverage (100% of gray hair). The precisely balanced formula ensures stable colors, prevents fading and keeps the color bright for longer. The soft and creamy base is enriched with a revolutionary raw material, which absorbs and cancels the smell of ammonia.

INSTRUCTIONS FOR USE

Pour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer 20 – 30 – 40 volumes or with 100 ml at 40 volumes in the case of super lighteners. To obtain a more intense color, mix Life Color Plus 1: 1 with Cream Developer 20 – 30 – 40 volumes.
118 shades available.