iaLO  is a professional permanent hair color designed to create rich, cool, and long-lasting color results. Enriched with DN.Age + Hyaluronic Acid, it helps hydrate and protect the hair while improving softness, shine, and elasticity. Each pack includes 2 x 3ml Restitutive Oils with Prickly Pear and Blueberry Extract to support color penetration and leave hair feeling smooth and silky.

The Ashes range is ideal for creating elegant, cool-toned results while providing 100% grey coverage and a beautiful, luminous finish.